Here’s an important piece of information for anyone contemplating an online advertising campaign and wondering, “What will the ROI be?” It turns out, online advertising can increase offline sales at physical locations. A study by market research firm RapidBlue found that when businesses ran online ad campaigns using Google’s text-based AdWords format, the volume of […]
Archives for August 2012
Marketing at the Canterbury Renaissance Faire
I recently attended Silverton’s own Canterbury Renaissance Faire, watched the jousting and enjoyed the merriment. It was great fun, and for anyone in the Salem area, I would highly recommend attending it next year. As is my personal tendency, I couldn’t help but think about marketing the whole time. The original Adam Smith concept of […]