A pricing strategy that works well in one type of business might not translate well to another type of business. For example, discount clothing retailers utilize frequent sale promotions to drive traffic to their stores. The consumers who shop at these stores are very price sensitive, so the pricing fluctuations actually keep them engaged. Customers […]
Archives for May 2013
How to Create a WordPress Theme
This post discusses the basic fundamentals of how to create a WordPress theme from scratch. A WordPress theme is more than just a visual layout & design for your WordPress-based website. The theme files also provide structure to your code, and functionality to your pages. You don't have to start from scratch Of course, the […]
Strategy: Know when to say "Yes!"
Implementing a strategy is harder than choosing one. As business owners, we instinctively want to say “yes” to every project we see. Yet learning when to say “yes” – and learning that you can tell a prospect “no” – may be the key to profitability. Learning to say “no” can be difficult. As business owners, […]