The logo redesign process is a core component of any deep rebranding campaign. Brand messaging is an essential part of marketing. A logo design is the first and most obvious brand message. This post is part two in Mardesco’s series on “Rebranding the Branding Company.” Last time I discussed why we decided to rebrand, and […]
Archives for August 2013
Why Rebrand?
I’ve decided to re-brand the branding company. Mardesco is getting a new look, a new logo, a new website, a new presentation. This is the first post in a series about the rebranding process. I guess in order to understand why I’d decide to rebrand the company, you have to know what the old brand […]