Appealing to your target customer is the key to a successful marketing strategy. But who are they, and how can you know what they want? Understanding your target audience Your ideal target customer will depend on your business model. To better plan your marketing strategy and other business goals, first identify, “Who are your current […]
Archives for October 2013
Rebranding Part Three: The Website Redesign Process
This post has been a long time in the making. I started this rebranding project for Mardesco in late July. Three months later, I have to recognize that even though I’ll still be tweaking the website a year from now, the website redesign is more or less complete, and it’s time for me to follow […]
I am a Git
And by that I mean that I now finally have an account on GitHub. Other devs get all snarky and post comments something along the lines of, “If you don’t use Git then you’re not really a developer.” Come on guys, that’s a bit harsh. So while it’s true that I crave the acceptance of […]
Website optimization and HealthCare.gov
It’s interesting to analyze current affairs from a technical perspective. The launch of the HealthCare.gov insurance exchange website presents a teaching moment on the subject of website optimization. I figure, anytime web design makes the news, it’s a good thing for the website design industry as a whole, regardless of context. [ Update: you may also […]
WordPress functionality: The thin line between theme and plugin
Stumbled across this just now: the official WordPress guidelines for separating style from functionality. What WordPress functionality may be incorporated into a theme, and which functions should be left to the plugin developers? The line is tighter than you might think. And it turns out, it is a line I have crossed. The guidelines state […]
WordPress security tips
I’ve recently posted a series of articles about website security, and specifically WordPress security tips, to my personal website. They might be a bit technical for the Mardesco blog, but you may find it useful or even interesting. Why do people hack websites? The series begins with a post answering the question, “Why do people […]