You’re familiar with the three P’s of marketing: Product, Price, and Positioning.* Of the three P’s, pricing is the most often overlooked. Charge what you are worth for a happier, more profitable future. Generally, business owners pay the most attention to the product (or service). After all, that’s what your customers are buying. Positioning gets …(Read More)
Archives for January 2014
WooCommerce Review: E-commerce Plugin for WordPress
WooCommerce is an ecommerce plugin for WordPress. You can download this plugin for free from the WordPress plugin repository, or you can install it with just a click or two from the convenient plugin installation tab within your site’s administrative back-end. For this review I tested WooCommerce version 2.0.20 on a clean installation of WordPress …(Read More)
6 ways to tell if it's time to update your website
Is your website in need of an update? Is now the time to get that update done? The answer depends on your existing website and your business situation. Is it time to update? Factors to consider As you debate whether now is the time to update your website, you might want to consider the following …(Read More)