Several prospects have asked me how to set up a direct mail marketing campaign. A direct mail campaign includes the following items. Campaign Strategy Define the target audience, select a message, and write advertisement “copy.” A full-service agency would charge a substantial amount for defining the campaign strategy and message; so many small business owners …(Read More)
Introduction to Multi Networks for WordPress Multisite
I recently decided to try experimenting with multi networks for multisite on WordPress. Since I often write my best blog posts while I am learning a new technology, I thought I would go ahead and try to blog about it as I learn it! What does “Multi Network” mean? You probably already know that WordPress …(Read More)
How to Modify a WordPress Plugin
It’s a common request. You love your WordPress website, the theme is beautiful, and the plugin does almost exactly what you need, but there’s just one thing that you would like to change. You want it to do something differently. How can you modify that WordPress plugin? Are you sure? Before you try to modify …(Read More)
Always Changing
One day, I will become rich and famous, and then I won’t keep changing my plan all the time. Ha! Who am I kidding? Constantly changing, seeking new solutions, questing for better alternatives, considering superior plans, reinventing myself, and reimagining my processes, are central to my being. That’s who I am. If I got rich …(Read More)
Putting the Plan in Action!
Inconsequential yet great news: I have finally begun to implement the plan I described in an earlier post. I have imported into this site a lot of the content that I had previously posted to an older website. Hopefully the import went flawlessly; but if you happen to notice any missing images in the old …(Read More)
Actually I Do Have a Plan
The good news, it’s unlikely that anyone other than a few indexing bots have found this site yet. But if you’re a human, and you have landed on this site, then you probably are wondering what it is for, since it doesn’t look like much yet at the time of this writing. New content: the …(Read More)
How to add images and media to your WordPress website
Another question that I get asked about using WordPress is, “How do I add photos and video to the website?” And the answer is, WordPress makes it easy for you to add images and media to your web pages and blog posts. Uploading and Managing Images with the Add Media Button While you’re editing or …(Read More)
How to Format Text in WordPress
As you compose content on your WordPress-powered website, you will occasionally wish to format the text in certain ways. I’ve been asked questions about text formatting many times: at my WordPress presentations, and also by my clients during training sessions after I’ve built them a new website. So I have compiled an overview of how …(Read More)
What should you do if you can't contact the person who built your website?
I’ve been asked this question repeatedly, when I am talking with local small business owners who have decided that it’s time to update their company website. People say something like, “My website was set up by someone who no longer responds to messages, or is otherwise unavailable.” And they ask me, what can they do in …(Read More)
Does a government contractor benefit from branding?
A participant at my recent presentation to the PMI of Willamette Valley asked me, “How can my small business benefit from marketing, if the business is a government contractor in a highly specialized niche?” At the time, my reply focused on employing market research and business intelligence to simply develop a business model that would …(Read More)