Please join us in the Conference Room at the Silver Falls Library this Thursday, October 9 at 7:00pm for a free seminar lecture presentation titled, “AdWords Campaign Management for Results.” Jesse will discuss the pros and cons of AdWords, before delving into the details of campaign setup, keyword selection, performance analysis, and ongoing campaign management. There’s […]
Branding strategy presentation
Update: Here is video from Jesse’s “Grow your business with brand design” presentation at Silver Falls Library last week. For best results, come out to Silverton and see the next presentation: “AdWords campaign management for results” at the Silver Falls Library on October 9, 2014 at 7pm. Grow Your Business with Brand Design Have you always wanted to […]
When should you invest in brand design for your startup?
It can be hard to decide when is the time you should start investing in the design of a strong brand for your startup or growing business. The scenario is familiar. You’re a cash-strapped startup trying to go big. If your company is like many small businesses, you probably recognize the general need for a […]
Success through Marketing
Success for your small business boils down to the bottom line. You want to increase your profitability. You want to grow your customer base. How can you grow your business? Get more customers and increase your profit margins with marketing. Marketing is the key to business success. Marketing helps you communicate with customers and prospects. […]
Marketing like a Dandelion
The humble dandelion has a lot to teach a small business owner about marketing. Marketing like a dandelion is marketing that is visible and contagious. The dandelion’s vision of a perfect world is a world covered in dandelions. In practice, this may be a bit extreme. In principle, if you are a business owner, be […]
Performance implications of serving base64 encoded images
This started when I was trying to build a secure system that would store user input. The fundamental question is, if you allow authenticated users to upload image files and store them on a web server, how do you then prevent someone else from viewing those files? In the process of attempting to answer the […]
Simple Contact Form
Like many web developers, I occasionally post some of my ongoing projects to my GitHub account. One project that I uploaded several months ago is the Simple Contact Form. What is the Simple Contact Form? This is a semantically valid HTML5 contact form, for all your web contact form needs. It features JavaScript fallbacks for older […]
How to Manage an AdWords Campaign
Managing an AdWords campaign to promote your local small business requires forethought and diligence. You must plan ahead; monitor your campaign’s performance; and make adjustments over time. Otherwise, you may find yourself paying for a lot of irrelevant clicks, or missing out on the best clicks. To get the best ROI from your Google AdWords […]
Jigoshop: WordPress Ecommerce Plugin Review
Jigoshop is an ecommerce plugin for WordPress. You can download it for free from the WordPress plugin repository, or install it from the convenient plugin installation tab on your site’s administrative back-end. For this review I tested Jigoshop version 1.8.1 on a clean installation of WordPress 3.8.1 running in debug mode, with PHP errors set […]
WP e-Commerce: WordPress ecommerce plugin review
WP e-Commerce is a popular ecommerce plugin for WordPress. It is available for free download from the WordPress plugin repository, or you can install it from the convenient plugin installation tab on your WordPress-based website’s administrative back-end. For this review I tested WP e-Commerce version 3.8.13.3. My test environment is running a clean installation of WordPress […]