Several prospects have asked me how to set up a direct mail marketing campaign. A direct mail campaign includes the following items. Campaign Strategy Define the target audience, select a message, and write advertisement “copy.” A full-service agency would charge a substantial amount for defining the campaign strategy and message; so many small business owners …(Read More)
The importance of posting regularly
(Update: this entry is more than a little bit ironic, given how rarely I post to my own blog. Lately, I have been thinking a lot about the disconnect between “prevailing wisdom” and “practical advice.” They are not the same and should not be mistaken for each other. The following post echoes the so-called “prevailing …(Read More)