A participant at my recent presentation to the PMI of Willamette Valley asked me, “How can my small business benefit from marketing, if the business is a government contractor in a highly specialized niche?” At the time, my reply focused on employing market research and business intelligence to simply develop a business model that would […]
Branding strategy presentation
Update: Here is video from Jesse’s “Grow your business with brand design” presentation at Silver Falls Library last week. For best results, come out to Silverton and see the next presentation: “AdWords campaign management for results” at the Silver Falls Library on October 9, 2014 at 7pm. Grow Your Business with Brand Design Have you always wanted to […]
When should you invest in brand design for your startup?
It can be hard to decide when is the time you should start investing in the design of a strong brand for your startup or growing business. The scenario is familiar. You’re a cash-strapped startup trying to go big. If your company is like many small businesses, you probably recognize the general need for a […]
Why Rebrand?
I’ve decided to re-brand the branding company. Mardesco is getting a new look, a new logo, a new website, a new presentation. This is the first post in a series about the rebranding process. I guess in order to understand why I’d decide to rebrand the company, you have to know what the old brand […]