One day, I will become rich and famous, and then I won’t keep changing my plan all the time. Ha! Who am I kidding? Constantly changing, seeking new solutions, questing for better alternatives, considering superior plans, reinventing myself, and reimagining my processes, are central to my being. That’s who I am. If I got rich […]
What should you do if you can't contact the person who built your website?
I’ve been asked this question repeatedly, when I am talking with local small business owners who have decided that it’s time to update their company website. People say something like, “My website was set up by someone who no longer responds to messages, or is otherwise unavailable.” And they ask me, what can they do in […]
Does a government contractor benefit from branding?
A participant at my recent presentation to the PMI of Willamette Valley asked me, “How can my small business benefit from marketing, if the business is a government contractor in a highly specialized niche?” At the time, my reply focused on employing market research and business intelligence to simply develop a business model that would […]
What is WordPress, and why do I need it?
As web designers, we tend to “talk tech” without starting at the beginning. This can leave you wondering about the basics, like “Why would I want to convert my business website to WordPress?” What is WordPress? First, the basics: WordPress is an open-source, database-driven content management system. (In other words, it’s a software platform: Not […]