One day, I will become rich and famous, and then I won’t keep changing my plan all the time. Ha! Who am I kidding? Constantly changing, seeking new solutions, questing for better alternatives, considering superior plans, reinventing myself, and reimagining my processes, are central to my being. That’s who I am. If I got rich […]
In defense of profit
A business that does not make a profit, will go out of business. If you are running a business, you must earn a profit if you want to stay in business. Strangely, some consumers seem to regard profit as an “evil” concept. And in response to them, I’m taking a stand in defense of profit. The […]
Managing your marketing campaign
Effectively managing your marketing campaign brings new customers for your business, and leads to the best Return on Investment (ROI) for your marketing spend. Strategic targeting initiatives For maximum effectiveness, narrowly define your best prospects. You’re looking for individuals of a certain age, with a certain income, more likely to be a certain gender, living […]
What are you worth?
You’re familiar with the three P’s of marketing: Product, Price, and Positioning.* Of the three P’s, pricing is the most often overlooked. Charge what you are worth for a happier, more profitable future. Generally, business owners pay the most attention to the product (or service). After all, that’s what your customers are buying. Positioning gets […]
6 ways to tell if it's time to update your website
Is your website in need of an update? Is now the time to get that update done? The answer depends on your existing website and your business situation. Is it time to update? Factors to consider As you debate whether now is the time to update your website, you might want to consider the following […]
Pricing Strategy
A pricing strategy that works well in one type of business might not translate well to another type of business. For example, discount clothing retailers utilize frequent sale promotions to drive traffic to their stores. The consumers who shop at these stores are very price sensitive, so the pricing fluctuations actually keep them engaged. Customers […]
Strategy: Know when to say "Yes!"
Implementing a strategy is harder than choosing one. As business owners, we instinctively want to say “yes” to every project we see. Yet learning when to say “yes” – and learning that you can tell a prospect “no” – may be the key to profitability. Learning to say “no” can be difficult. As business owners, […]